DOES YOUR UNDERWEAR SPARK JOY?


by Parker Ellenburg November 20, 2015

We recently came across the book "the life-changing magic of tidying up: the Japanese art of decluttering and organizing" by Marie Kondo. We took the opportunity to dive into the book and the method it instructs.

A central theme of the book is that your belongings, each and every one, should spark joy. This may seem trivial, until you go through your belongings and discover just how many of them you don't like!

We created EROIX precisely because men's underwear weren't doing this for us. Our objection went all the way down to how poorly underwear looked when put away. Understandably it resonates with us when Kondo writes:

"Clothes that have been neatly folded have a resilience and sheen that can be discerned immediately, clearly distinguishing them from those that have been haphazardly stuffed in a drawer."

One of the small ways that Underneathwear sparks joy for us is how it folds. Kondo goes on to say:

"The act of folding...is an act of caring, an expression of love and appreciation for the way [your] clothes support your lifestyle."

We think even your underwear should evoke this kind of appreciation, should support your lifestyle and aesthetic values, should spark joy.

One of the ways we explain Underneathwear to our customers is with the encouragement to "upgrade your top drawer". For those who have read Marie Kondo's book, we may simply ask: does your underwear spark joy?




Parker Ellenburg
Parker Ellenburg

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