Argentina knows a few things about wine. Malbec, in particular, is considered an Argentine point of mastery. We recently visited a winery there to learn about the incredible way Argentine winemakers (and winemakers everywhere) create something that actually gets better as it gets older.
We aim to make things that do just that: age well. That's not something you've ever heard about underwear, we know. But that's part of why it's an irresistible design challenge for us: nobody's ever taken that approach.
We took away the materials in mens underwear that age poorly (elastic), and used time-honored tailoring methods in order to make EROIX Underneathwear age more like a pair of comfortable, good looking jeans than a pair of underwear.
Wine shows us that aging tastefully is possible. We took notes.